So Barman Blog : Cocktails, events and trends

Professional advice, market trends and behind-the-bar insight : Everything you need to make the bar a strong part of your event.

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Written by Laurent Courvoisier, founder of So Barman, our articles cover the full world of premium event bars : Signature cocktails, flair bartending, cocktail workshops, trends and practical advice.

Incentive trip cocktail bar : Turn your business travel into a bar experience

Corporate events

20 March 2026

Incentive trip cocktail bar : Turn your business travel into a bar experience

Incentive trip cocktail bar guide : Bar formats, destinations, international logistics, mocktails and budgets for a memorable corporate...

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Cocktail trends 2026 : What your guests really expect from your bar

Cocktail guides

13 March 2026

Cocktail trends 2026 : What your guests really expect from your bar

Cocktail trends 2026 for events : Premium alcohol-free drinks, signature cocktails, flair bartending, umami flavours, workshops and premium...

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Valentine’s Day event cocktails : Create a memorable moment on February 14

Private parties and receptions

6 February 2026

Valentine’s Day event cocktails : Create a memorable moment on February 14

Valentine’s Day event cocktails guide : Pink and red drinks, romantic private bars, duo cocktail workshops, corporate events,...

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New Year’s Eve cocktail bar : How to make your December 31 event work

Private parties and receptions

9 January 2026

New Year’s Eve cocktail bar : How to make your December 31 event work

New Year’s Eve cocktail bar guide : Midnight signature cocktail, premium drinks, mocktails, flair bartending, logistics and budget...

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Company anniversary cocktail bar : Celebrate 5, 10 or 20 years with a memorable experience

Corporate events

8 January 2026

Company anniversary cocktail bar : Celebrate 5, 10 or 20 years with a memorable experience

A company anniversary cocktail bar turns 5, 10 or 20 years of history into a shared experience :...

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Christmas cocktails : What your guests really expect from a festive bar

Cocktail guides

5 December 2025

Christmas cocktails : What your guests really expect from a festive bar

Christmas cocktails are no longer just festive decoration : Guests expect winter flavours, premium recipes, mocktails, flair bartending...

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Hen party cocktail workshop : Why this activity wins everyone over

Weddings

7 November 2025

Hen party cocktail workshop : Why this activity wins everyone over

A hen party cocktail workshop brings the group together around shakers, laughter and bespoke creations : With or...

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Reception cocktail hour or cocktail dinner : How to choose for your wedding

Weddings

16 October 2025

Reception cocktail hour or cocktail dinner : How to choose for your wedding

Reception cocktail hour or cocktail dinner : Understand the difference, choose the right wedding format, size the bar...

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Product launch event bar : 5 mistakes to avoid

Corporate events

10 October 2025

Product launch event bar : 5 mistakes to avoid

A product launch event bar can become a powerful brand experience when it avoids common mistakes : Generic...

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Professional mobile bar : Rental vs full service, what is the difference?

Cocktail guides

5 September 2025

Professional mobile bar : Rental vs full service, what is the difference?

Professional mobile bar guide : Understand the difference between counter rental and full-service bar provision, what is included,...

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Flair bartending : Everything to understand before booking a flair bartender

Cocktail guides

8 August 2025

Flair bartending : Everything to understand before booking a flair bartender

Flair bartending guide : Understand what a flair bartender does, the difference between working flair and exhibition flair,...

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Wedding signature cocktail : Personalise your bar menu for the big day

Weddings

22 July 2025

Wedding signature cocktail : Personalise your bar menu for the big day

A wedding signature cocktail turns your bar menu into a personal story : Bespoke recipe, meaningful name, alcohol-free...

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