So Barman Blog : Cocktails, events and trends

Professional advice, market trends and behind-the-bar insight : Everything you need to make the bar a strong part of your event.

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Written by Laurent Courvoisier, founder of So Barman, our articles cover the full world of premium event bars : Signature cocktails, flair bartending, cocktail workshops, trends and practical advice.

Corporate New Year Reception: How to Plan Your Cocktail Bar

Corporate events

29 October 2026

Corporate New Year Reception: How to Plan Your Cocktail Bar

Plan the drinks menu, service, effects and budget for a January reception, with practical examples from Saica and...

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A Cocktail Bar on Your Trade Show Stand: Make the Welcome Count

Corporate events

15 October 2026

A Cocktail Bar on Your Trade Show Stand: Make the Welcome Count

From the first drink to a client meeting: how to plan your exhibition stand bar, with a SIAL...

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Halloween Cocktail Workshop: A Creative Team Challenge

Corporate events

5 October 2026

Halloween Cocktail Workshop: A Creative Team Challenge

Turn Halloween into a team mixology challenge with a flavour brief, shared recipe development and thoughtful judging, with...

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Halloween Cocktails: Ideas for Your Company Party

Corporate events

26 September 2026

Halloween Cocktails: Ideas for Your Company Party

Fruit, spiced apple and fresh herbs: Halloween cocktail ideas and practical advice for a company party with alcoholic...

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Retirement Party: Which Cocktail Experience Should You Choose?

Corporate events

15 September 2026

Retirement Party: Which Cocktail Experience Should You Choose?

Cocktail workshop or hosted bar, personal recipes, alcohol-free choices and a shared toast: Practical advice for a retirement...

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Smoking Cocktails for Events: How to Choose the Right Effect

Trends and advice

9 September 2026

Smoking Cocktails for Events: How to Choose the Right Effect

A glass dome lifts. A hint of lavender meets the first aromas of the drink, a bubble bursts...

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Cocktail garnish ideas : 7 finishes that transform the experience

Trends and advice

26 August 2026

Cocktail garnish ideas : 7 finishes that transform the experience

Seven professional cocktail garnish ideas, with practical techniques to enhance aroma, improve presentation and keep event service consistent.

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Birthday cocktails : 4 original ideas and a bartender’s tips

Private parties and receptions

15 August 2026

Birthday cocktails : 4 original ideas and a bartender’s tips

Four original birthday cocktail ideas, including a premium mocktail, plus a bartender’s advice on menu balance, personalisation, service...

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Batch cocktails for 20 people : 3 recipes and exact quantities

Cocktail guides

7 August 2026

Batch cocktails for 20 people : 3 recipes and exact quantities

Three bartender-tested batch cocktail recipes for 20 people, with exact quantities, ice planning, preparation timing and realistic service...

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Corporate signature cocktail : How to create a memorable menu

Corporate events

29 July 2026

Corporate signature cocktail : How to create a memorable menu

A product launch, opening or annual celebration already has its own pace, colours and audience. A corporate signature...

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Corporate event bartending service : How to choose a premium team

Corporate events

15 July 2026

Corporate event bartending service : How to choose a premium team

Choosing a corporate event bartending service is not simply about finding people who can make cocktails. At a...

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Cocktail making team building : How to build genuine team cohesion

Corporate events

3 July 2026

Cocktail making team building : How to build genuine team cohesion

At a seminar, team day or company afterwork, cohesion does not appear simply because colleagues have been placed...

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