So Barman Blog : Cocktails, events and trends

Professional advice, market trends and behind-the-bar insight : Everything you need to make the bar a strong part of your event.

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Written by Laurent Courvoisier, founder of So Barman, our articles cover the full world of premium event bars : Signature cocktails, flair bartending, cocktail workshops, trends and practical advice.

Cocktail garnish ideas : 7 finishes that transform the experience

Trends and advice

26 August 2026

Cocktail garnish ideas : 7 finishes that transform the experience

Seven professional cocktail garnish ideas, with practical techniques to enhance aroma, improve presentation and keep event service consistent.

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Birthday cocktails : 4 original ideas and a bartender’s tips

Private parties and receptions

15 August 2026

Birthday cocktails : 4 original ideas and a bartender’s tips

Four original birthday cocktail ideas, including a premium mocktail, plus a bartender’s advice on menu balance, personalisation, service...

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Batch cocktails for 20 people : 3 recipes and exact quantities

Cocktail guides

7 August 2026

Batch cocktails for 20 people : 3 recipes and exact quantities

Three bartender-tested batch cocktail recipes for 20 people, with exact quantities, ice planning, preparation timing and realistic service...

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Corporate signature cocktail : How to create a memorable menu

Corporate events

29 July 2026

Corporate signature cocktail : How to create a memorable menu

A product launch, opening or annual celebration already has its own pace, colours and audience. A corporate signature...

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Corporate event bartending service : How to choose a premium team

Corporate events

15 July 2026

Corporate event bartending service : How to choose a premium team

Choosing a corporate event bartending service is not simply about finding people who can make cocktails. At a...

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Cocktail making team building : How to build genuine team cohesion

Corporate events

3 July 2026

Cocktail making team building : How to build genuine team cohesion

At a seminar, team day or company afterwork, cohesion does not appear simply because colleagues have been placed...

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Molecular cocktail experience : Which events does it really suit?

Trends and advice

19 June 2026

Molecular cocktail experience : Which events does it really suit?

A molecular cocktail immediately draws the eye. Aromatic smoke, flavour pearls, airy textures and an unexpected reveal give...

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Questions to ask a wedding bartender before signing a quote

Weddings

5 June 2026

Questions to ask a wedding bartender before signing a quote

A wedding bar quote should never be judged only by the price at the bottom. It should explain...

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Premium mocktails : Why alcohol-free drinks are now essential at events

Trends and advice

22 May 2026

Premium mocktails : Why alcohol-free drinks are now essential at events

A few years ago, alcohol-free options often meant orange juice, soda or sparkling water served without much conviction....

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Corporate cocktail entertainment : Workshop, flair show, mobile bar or signature cocktail?

Corporate events

8 May 2026

Corporate cocktail entertainment : Workshop, flair show, mobile bar or signature cocktail?

A corporate evening always has objectives : Thanking people, building connections, creating surprise, drawing attention to a launch...

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Event cocktail bar in Paris : How to choose a premium service without surprises

Cocktail guides

17 April 2026

Event cocktail bar in Paris : How to choose a premium service without surprises

Paris has magnificent venues, but rarely simple ones : Private mansions, rooftops, showrooms, riverboats, galleries, luxury houses and...

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How many cocktails per person for an event? The right calculation

Cocktail guides

3 April 2026

How many cocktails per person for an event? The right calculation

Planning too few cocktails creates a queue. Planning too many turns the end of the evening into stocktaking....

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