On, a bar station for a brand day in Maisons-Laffitte

On 6 July 2024, So Barman supported On in Maisons-Laffitte with a complete bar station, designed to serve a fresh, varied and thirst-quenching offer from 1 pm to 10 pm, with cocktails, mocktails, wines, French craft beers and soft drinks.

A complete bar offer built to keep pace with a long event

For a sports brand like On, the drinks experience has to remain clear, dynamic and suited to every guest profile. The objective is simple: To offer pleasure, choice and freshness without losing fluidity over an extended time frame. This case study shows how a well-designed bar station can support a brand activation with the same level of care across cocktails, alcohol-free drinks and more classic references.

1. The context

• End client: On
• Event intermediary: Scarlett Entertainment
• Venue: Maisons-Laffitte, Yvelines
• Date: Saturday 6 July 2024
• Time: From 1 pm to 10 pm
• Format: Bar station animation for a brand day
• Challenge: To offer a fresh, varied, original and accessible menu, with and without alcohol

2. The setup deployed

• Cocktails and mocktails: Around 20% of the offer
• White and red wines: Around 15%
• French craft beers: Around 15%
• Soft drinks and alcohol-free drinks: Around 50%
• Volume: An average of 6 drinks per person

The objective was not to multiply references to create a feeling of abundance, but to build a clear balance. A brand day requires an offer able to support several rhythms: convivial moments, breaks, more sustained service and very different expectations depending on the guests.

3. A menu designed for every guest

The selection combines classic cocktails and more original recipes, with particular attention given to alcohol-free versions. Classic gin and tonic or a hibiscus twist, Basil British, Moscow Mule, Caipirinha, Caipiroska, Mojito and fruit variations keep the base easy to read while opening up the flavour range.

On the mocktail side, the approach remains the same: Not to offer a weak alternative, but properly built drinks. Green tea, fresh ginger, lemon, strawberry, hibiscus infusion, watermelon, raspberry and flavour pearls preserve the pleasure of a cocktail, even without alcohol.

4. Freshness, balance and product quality

On this type of event, quality also depends on the complementary references. Red and white wines bring a more classic reading of the aperitif, with accessible, fruity profiles suited to event service. French craft beers add a convivial dimension, with varied styles: Organic blonde, organic wheat beer, amber and IPA.

Soft drinks hold a central place in the overall balance. Fresh lemonade, fruit juices, sodas, ginger beer, still and sparkling waters make it possible to respond to a wide audience, in a context where freshness and thirst-quenching comfort matter as much as the cocktail dimension.

5. A brand activation consistent with a sports brand

For a brand like On, the bar must not become static or overly ceremonial. It has to support the movement of the event, remain simple to understand and offer a real feeling of freshness. Choosing an offer that is mostly alcohol-free or light keeps that coherence: Pleasure is served without weighing down the experience.

This logic fits well with brand events where the aim is to create a welcoming, premium and fluid moment. The bar station then becomes a natural meeting point, able to support the atmosphere without taking over the whole event.

6. What this case study reveals

This case shows that an event bar is not just a few cocktails served at a counter. Success depends on how the offer is composed, how readable the service is, the quality of the products and the ability to adapt to the real tempo of the event.

For On, So Barman built a complete, fresh and balanced setup, able to speak to every guest. This is exactly the level of preparation that turns a bar station into a genuine brand experience: Elegant, fluid and never overloaded.

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