• 30 guests
• Attendance: Team, clients, management and head office
• Format: Private event
• Objective: A premium, distinctive and memorable experience
Mixology & Show
• 5 premium cocktails and mocktails
• 1 personalised signature cocktail
• Working flair entertainment
• Show integrated into the service
• Staged bar
Food and cocktail pairings
Three structuring pairings:
• Parmesan and basil orecchiette × limoncello and thyme sour
• Mediterranean tabbouleh verrine × mojito with a white balsamic touch
• Melon and cured ham skewer × elderflower or melon spritz
Culinary dimension
• 6 savoury pieces per person
• Minute station with beef fillet and pasta
• 4 sweet pieces per person
• Full service and equipment
Guests, teams and management gave very positive feedback, highlighting the premium coherence and the fluidity of the setup.
This setup is built on four structuring pillars:
• A coherent premium brand experience
Modern aesthetics, elegant staging, product quality.
• Retail compatibility
Preserved circulation, fluid service, controlled show sequences.
• Operational readability
A simple process : D-30 brief, cocktail validation, autonomous coordination.
• Possible standardisation
A format adaptable from 30 to 120 guests, repeatable across multiple cities, within a consistent framework that protects brand coherence across the network.
The Tours event is not an isolated format. It illustrates a model designed to be deployed within a structured network environment, built on product standards, scenographic control and coherence between mixology and gastronomy.
Complementary references illustrating the model’s repeatability
The approach presented in Tours belongs to a framework that So Barman deploys in varied environments, with the same standards of quality and operational control. These captures illustrate the consistency of the model across different contexts : Institutional, corporate or festive.
Mixology and staging
At So Barman, everything starts with taste. Before any spectacular dimension, the requirement is product quality, recipe precision and flavour balance. The menu is built with rigour : Revisited classics, original creations and personalised signature cocktails, designed as an extension of each boutique’s identity. This personalisation anchors every event in its own territory while remaining within a shared qualitative framework aligned with the brand image.
Staging then comes in, with control. Our flair bartenders turn preparation into a lively and elegant sequence, calibrated to fit naturally within the boutique environment. The setup is designed to adapt to local configurations, whether for a private format or a controlled retail deployment, with preserved circulation and fluid organisation. This approach combines visual impact and operational safety, two essential elements in a network logic.
The mixology and gastronomy alliance
So Barman’s singularity lies in a structured collaboration between mixologists and chefs. Each cocktail can enter into dialogue with a tailor-made bite, in a coherent and controlled food and cocktail pairing logic. This is not about adding two skills side by side, but building an integrated experience. The approach creates an identifiable and repeatable format, while leaving enough flexibility to integrate local specificities or priorities defined within the network activation framework.
The model relies on a cohesive team used to demanding environments, guaranteeing consistent quality and fluid execution. The result : A premium experience, consistent with the brand image and structured enough to be managed, deployed and harmonised across a network.
This model is now fully operational and structured to support a 2026 network anniversary dynamic. It provides an immediately usable base, with the possibility of a targeted pilot or a progressive rollout according to defined priorities.
• National image coherence
A harmonised premium setup, guaranteeing a consistent anniversary identity while allowing controlled local adaptation.
• Simplicity for franchisees
A structured, readable and turnkey format that limits the local organisational load.
• Controlled standardisation
A repeatable architecture from 30 to 120 guests, deployable across multiple cities with the same qualitative standards.
• Secure retail compatibility
A setup designed to integrate into boutique environments, with fluid organisation and controlled circulation.
• Activation and brand visibility value
A visually strong format, generating photo and video content, usable in local and national communication, strengthening the visibility of anniversaries and the network dynamic.
The format presented in Tours offers an adaptable base according to local configurations, both in guest volume and budget envelope, enabling a progressive and controlled rollout across the network.
The format tested in Tours provides an operational base that can be mobilised immediately to support boutique anniversaries. Its modular structure allows simple adaptation to local contexts : Boutique size, number of guests, private or retail format. It can therefore fit into a targeted pilot logic or a progressive rollout across the network.
